Kate Spade Experience Playbook
Vision
Provide foundational, high-level concepts for katespade.com—slated to launch in 2022-23.
Asks / Objectives
Evolve the brand’s look, tone, and experience.
Approach
Present Products in Context
Story-led collections, unique brand touches, and dynamic layouts allow for cross-category storytelling—enabling the seamless co-existence of content and commerce.Adaptable Journeys
Flexible and convenient browsing enables customers to shop in ways that feel unique to the brand—like exploring products by color or pattern.Joy Amplified
New features recommend products and content based on simple attributes like fit or material to help move the brand towards being a destination for inspiration.Supportive Community
Modules promoting products and categories based on live shopper behaviors to help build up the feeling of shopping with others.
End Deliverable
A 280+ page playbook that:
Connects the dots between brand, design, technology, and commerce
Captures strategic design thinking and insight-driven rationale
Delivers solutions that touch upon all aspects of the brand—from marketing to business to operations
