Western Union & Marvel - Case Study

An integration with Marvel was an effective way to reach millennials. We worked closely with Marvel's creative team to organically weave in Western Union into the story, without relying on superheroes to directly endorse the brand. 
The initiative garnered over 8 million online impressions and generated a whole lot of PR. 

Credits: 
Rohan June  |  Rob Douglas  |  Andy Lincoln-Estonia